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If you’re doing business online, you need Secure Sockets Layer protection. SSL locks down your site visitors’ sensitive data against fraud and identity theft. An SSL certificate provides encryption (scrambling of data to prevent tampering during transmission) and validation (verification of the business behind the website), and the end result is customer trust. When visitors to your website see that you have SSL protection, they know your business is trustworthy and they can purchase with confidence because your site is secure.