This January 17 , Samsung is preparing to launch the Galaxy S24 series, declaring a new beginning for the year of technology. This launch comes in light of a strategic shift for Samsung, as it abandoned unveiling its products at major exhibitions in favor of holding its own “Unpacked” event.

This event coincides with the conclusion of the CES exhibition taking place in Jan 9-12 in Las vegas which means that Samsung wants to draw full attention to its distinguished products.