Apple will launch its online store in India tomorrow on September 23, giving Indian customers a way to purchase Apple products directly from the company for the first time.

Apple said the Indian online store will offer “a full range of Apple products and support,” and that will include new products announced this week, O’Brien said in an interview with The Indian Express. Last Tuesday, Apple announced the launch of the Apple Watch Series 6, the new iPad Air, and other announcements. India is becoming an increasingly important market for Apple. In recent years, Apple started manufacturing some of its devices in the country so that Foxconn started manufacturing iPhone 11 near Chennai in India earlier this year, and the company has manufactured other iPhone models in India since 2017.