The soft drink giant launched a limited edition soft drink created using artificial intelligence technology.
Coca-Cola describes Y3000 as “the first futuristic flavor created jointly with human and artificial intelligence.”
Tasting the Y3000 drink was a two-step process. First, the company’s researchers collected “key flavor preferences and trends to understand what consumers imagine and think about future tastes,” a company representative told CNBC.
This information is then analyzed by Coca-Cola’s AI system to help develop flavor profiles.
Coca-Cola does not describe the taste of the new flavor in any of its products, but the drink comes in regular and sugar-free varieties.
AI was also used to develop the drink’s futuristic packaging, which features a dotted logo, clean chrome colours, as well as touches of purple, pink and blue.