Facebook announced that it will enable companies to manage their accounts through “Facebook” and “Instagram” through one platform, thanks to a new application issued by the company.
Facebook Business Suite looks to help SMEs adapt to a new way of doing business during the global shutdown, providing a unique interface where they can manage their profiles and pages across both platforms, Facebook and Instagram.
Companies using the service, which operate via mobile and desktop devices, will be able to post to Facebook and Instagram at the same time, in addition to displaying all notifications and alerts in one place, and monitoring analytics and information in posts across both platforms.
Companies will also be able to manage and receive messages through the company’s messaging platforms via WhatsApp and Messenger, which puts them in direct contact with customers.
The service “Facebook Business Suite” is now available for small companies in the world, and the service will expand to include the largest companies in the next year. Customers will be able to download the “iOS” or “Android” application now to use it, and desktop clients will be redirected. Automatically when logging into their Facebook accounts.
Facebook’s chief operating officer said: “With fewer customers entering stores and restaurants during the pandemic, small businesses have had to find new ways to sell and reach customers online. Facebook’s free tools and personalized ads are the lifeblood of many small businesses making the transition. “.
He added, “We are going to create a ”Facebook Business Suite” for small companies first, but this is a long-term investment to make this the main interface for companies of all sizes that use Facebook, Messenger, Instagram and WhatsApp.