Snap is committed to its promise to bring music to the Snapchat platform and prepare itself to compete more with TikTok and Instagram.
The company announced that it now allows all (iOS) users around the world to add song clips before or after capturing the snapshots.
The feature was available to users in New Zealand and Australia, and the company said in August that it will bring music to more regions this fall.
Snap doesn’t mention when the voices might be available on Android devices.The company also says: It is testing letting people make their own voices and add them to shots, and this feature will be rolled out globally in the coming months.
To note that Snapchat still lacks a feed like TikTok that pushes music content massively to users.Instead, Snapchat focuses on its partnerships with major publishers and the tightening of social bonds between users.
And if someone receives a shot with audio, they can swipe up to view the album art, song title, and artist name.
He can also click on the “Play This Song” link to hear the full song on other streaming platforms, including Spotify, Apple Music and SoundCloud.
Snap was generally late to bringing music to its platform, as Instagram introduced music posters for stories in 2019, and the (Reels) feature was introduced in August.
TikTok continued to gain adolescents and young users of Snap, which means that Snap may lose its advantage if these users stick to Tik Tok instead of publishing via Snapchat.
And Snap needs to bring music to its platform to keep up with its competitors and stay relevant, even if only iOS users can access at first.
Today Snapchat has 238 million daily active users as of the end of June 2020.