Meta has launched new artificial intelligence tools and digital assistants in the likeness of some celebrities, and CEO Mark Zuckerberg hopes they will help kick-start the shift.

Zuckerberg showed off the artificial intelligence software as well as the company’s new “Quest 3” virtual reality headset and the latest Ray-Ban smart glasses at the “Meta’s Connect” conference for virtual reality developers at its headquarters in Menlo Park, California.

Users of various Facebook chat applications such as WhatsApp and Messenger will soon be able to share digital stickers that can be automatically generated via written prompts, taking advantage of the popularity of technology such as ChatGPT.