A new report revealed that Google intends to start a plan that may be considered the biggest shift in the history of YouTube, making it a great competitor to giant stores such as Amazon, or major players in this field such as Facebook.
Google began by asking some users to indicate the products they use in videos, and that data is sent to Google for analysis to work on developing special tools that allow shopping through YouTube or support the integration of specialized services such as “Shopify”.
The plan is still in its early experimental stages as it is being tested with a limited number of channels. It is still unknown what percentage of the commission the company will charge from every sale made on its platform.
Google wants to allow YouTube channels to transform into an online store so that they can sell the products shown in the videos.